It’s my business

Injaz-Morocco-KALAN-65“It’s My Business” program aims to inspire entrepreneurship to middle-school students. Many examples of world-renowned entrepreneurs as well as business success stories are offered through games, quizzes and auctions. Through these examples, and with the help of visualization and introspection exercises, and the supervision of their volunteers, students grasp the main key factors for a successful start-up project: the entrepreneurial skills of the project leader, the importance of listening to the needs of the market, finding a “good idea” and selling it efficiently.

Program School level Number of sessions Number of hours per session Number of students per class Competition at the end of the program
It’s My Business middle-school 6 ( 1.5 months) 1h30 25 to 30 No

This program therefore focuses on four basic characteristics that any entrepreneur should keep in mind:

  • Meet a need
  • Know your customer and product
  • Be creative and innovative
  • Have self-confidence

At the end of the program, students will have developed entrepreneurial skills that they can apply to the classroom, their everyday life and their future careers.

The key objectives below provide the skills and knowledge that students will have acquired at the end of each training session:

  • Session 1 : I am an entrepreneur

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     In small groups, students play the E-Quiz. They begin to identify entrepreneurial characteristics they have while discovering the career path of famous entrepreneurs.

    Main Learning Objectives: 

    Students learn to:

    • Define entrepreneurship.
    • Identify four key factors of entrepreneurship success
    • Recognize the key personality traits of the successful entrepreneur.

  • Session 2: I can change the world

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     In teams, students design a plan for a Teen Club. They work on the first entrepreneurial characteristics: meeting a need, studying customer needs and designing a product. Students begin to identify the skills and knowledge needed to start a business.

    Main Learning Objectives:

    Students learn to:

    • Understand how entrepreneurs respond to market needs.
    • Understand the role of market research in identifying needs and competitive advantages.

  • Session 3: : I know my client and my Product

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     In teams, students work on the second entrepreneurial characteristic: know your client and your product. Students discover means to offer the right products to the right customers.

    Main Learning Objectives:

    Students learn to:

    Create efficient ads for different companies.

  • Session 4 : I have an Idea

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    Students participate in an auction highlighting creative and innovative entrepreneurs and their business.

    Main Learning Objectives:

    Students learn to:

    • Identify and suggest creative and innovative ideas.
    •  Justify their decisions.

  • Session 5 :Picking a Need

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     Analyzing current examples of social entrepreneurs, students identify business projects they might consider starting. They examine a way to use the four entrepreneurial characteristics to develop their business plan.

    Main Learning Objectives :

    Students learn to:

    • Analyze how entrepreneurs use their knowledge and skills to start their own business.
    • Develop a simplified business plan, based on specific criteria

  • Session 6 : Celebrating Entrepreneurs

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     Students create their “Entrepreneur Profile” to grasp the fourth characteristic of entrepreneurship: Self-Confidence.

    Main Learning Objectives:

    Students learn to:

    • Identify the characteristics they share with entrepreneurs.
    • Create an “Entrepreneur Personal Profile”

It’s My Business introduces the concepts and develops the following skills:

Concepts – business, customer, contractor, product, profit, service, creative, meet a need, innovation, market, market research, advertising, marketing, auction, buyer, business plan,, know your customer and product ,social entrepreneur, self-confidence.

 Skills-Active listening, deductive reasoning, following directions, teamwork, self-assessment, brainstorming, estimating, problem solving, creative thinking, decision making, budgeting, analyzing information, critical thinking, creative thinking, interpreting the information, comparing points of view.

“It’s My Business” is recommended for middle school students. It is taught in six sessions of one-hour-and-a-half by a volunteer, preferably with more than 3 years of experience.

It uses a playful training kit containing a counseling guide, “the student diaries” and media animation such as posters, paintings, carpets and playing cards.